New Logo and Identity for Australian Design Centre by Interbrand

Established in 1964, the Australian Design Centre (ADC) is “is Australia’s leading centre for contemporary design and practice, nurturing a nation of innovative thinkers, and inspiring audiences to use design in their own lives.” With an actual design center in the heart of Sydney the ADC has had many names and iterations over the years with many activities at its core, from exhibitions to publishing to retail to educational and their latest focus is on empowering the new generation of youngsters to embrace design. Last year, the ADC introduced a new identity designed by Interbrand Australia. There are a lot more images at Interbrand’s project page not included here if you feel like you need more. Having established kids as ADC’s new primary focus, we needed t