Fight Old Logos, Make New Good Ones

Established in 1989, Alzheimer’s Australia, a federation of State and Territory member associations, is a “charity providing support and advocacy for Australians leaving with dementia.” Earlier this month Alzheimer’s Australia introduced a new identity designed by Interbrand Australia with the goal of making their “first move in a step change towards the way the organisation voices the issues surrounding dementia and the lives it affects.” The identity was launched on October 13 with a march at Parliament House, to demand $500 million over five years to address the dementia epidemic.To cut through the clutter of the charity landscape, we put a fighting spirit and strong tone of voice at the heart of the new brand. It is designed to create a national move