New Logo and Identity for NGV by 3 Deep

Established in 1861, the National Gallery of Victoria (NGV) is an art museum in Melbourne — with two locations in the city — and the oldest one in Australia. Its collection of 70,000 works spans thousands of years with a strong emphasis on Australian art that includes indigenous (Australian Aboriginal) art and artifacts, colonial art, Impressionist art, and modern and contemporary art. They also have Europe, Asia, America, and Oceania art collections as well as a contemporary design and architecture collection of work from the 1980s forward. In June, the organization introduced a new identity designed by Melbourne-based 3 Deep. Following a significant review of the NGV brand and communication strategies, audience segments and competitive environment, 3 Deep was commissioned to