Open Sesame

Established in 1938 in the middle of National Park De Hoge Veluwe, a little over an hour outside of Amsterdam, the Kröller-Müller Museum is home to the second largest collection of Van Gogh paintings in the world as well as boasting the biggest sculpture garden in Europe. Looking to attract more visitors and raise its profile the museum has introduced a new identity designed by the Amsterdam office of Edenspiekermann. A rare look at some sketches that led to the solution. Palette is based on the colors of leaves as they change through the seasons. [We] developed a dynamic typographic concept and logo that are based on the customer experience inside and outside the museum walls. It is both graphic and sculptural and becomes visible due to the interplay between light and shadow.&md