New Identity for and by Evidently

Although I receive a fair amount of tips about identity redesigns for companies in the creative industry — architecture, advertising, digital, branding, etc. — I rarely cover them since they usually offer up the same kind of very nicely executed design lacking much of a surprise. Which is fine for doing business, but doesn’t make for good blog content. Today we have some good blogging fodder courtesy of Evidently, a “creative content agency” with offices in Toronto, London, Joburg, and Perth and a nice sense of humor. With the move to new offices in their London location, Evidently redesigned their own identity. We removed the ambiguous highlighter mark of the old logo, kerned the Chevin type and selected a more-versatile brand yellow. Rather than completely r