Fluxuantingly Fluxing Flux

Not all rebrandings and logo redesigns have to happen on a larger than life scale, some happen in small offices under the guidance of a small group of people… sometimes only — gasp — just one person and, the change, only mattering to a diminutive audience. Nonetheless, the results are equally interesting. Such is the case with the work that John Walsh, of holdenandfriends in Knutsford, Cheshire, did for flux magazine — an independent publication covering fashion, music, art and culture — recently, redesigning the logo and the magazine from the outside in. Needless to say, the change is startling and a vast improvement. The original logo, designed by the editor of the magazine, looks more appropriate for a skateboard or surfing magazine with its italicized F i