Brand New Conference, Q&A with Paddy Harrington

One of the things we try to do with the Brand New Conference is to lift the curtain behind some of the more curiosity-piquing design firms. Last year’s talk by Tom Dorresteijn did just that for Studio Dumbar. This year we are thrilled to have Paddy Harrington, the current creative lead at the Toronto office of Bruce Mau Design, share how they do what they do. Especially more so now that Bruce Mau isn’t even in Toronto (he is in Chicago) and his involvement in identity projects is less common. Paddy’s job is to maintain the studio’s essence to do things differently yet within “commercial” reason. And that couldn’t have been clearer as in the redesign of OCAD U, which has won rave reviews. Back in November of last year I had the pleasure of visiting