New Logo and Identity for Storebrand by Knowit Experience

The previous identity had become outdated and did not align with the new brand strategy, which emphasizes how sound financial decisions today can help secure a better future. In response, we redesigned the logo to preserve brand equity while infusing new meaning into the symbol. The central ring represents the present, connected by two others symbolizing the past and future, respectively. Inspired by this symbolism, a dynamic design element was introduced as an abstract representation of the interconnectedness of time.As a vital part of the overall identity redesign, Knowit Experience in close collaboration with Playtype, have created a bespoke font for Storebrand. Versions were designed for versatility in both large and small sizes, named Storebrand Display & Text. The font takes ins