New Logo and Identity for Obby by Koto

Established in 2016, Obby is an online platform, limited to London, that helps people discover the best classes, courses, and workshops the city has to offer. Obby allows teachers to list their class and people to search through the listings across multiple categories of classes, including art, crafts, tastings, mindfulness, performing arts, and photography, for whether you want to improve your knife skills or your Cuban salsa dancing moves. Recently, Obby introduced a new identity designed by London-based Koto. The new brand is bold, energised and focused. It avoids all sense of worthiness or seriousness that often accompanies adult learning, while still feeling both accessible and expert. An identity system based on badges keeps people coming back for more – motivating them to hone