New Logo and Identity for YOLOH by Taxi Studio

YOLOH is a newly launched insurance platform built with the mission to make insurance products and services more accessible and easier to understand. From what I can tell, their offering serves both consumers and insurance providers, using new technologies to simplify the processes of purchasing and modifying policies and handling claims. There isn’t much history to expand upon here, except that they’ve recently moved from an early funding series into a new one, thanks in part to a new identity designed by Bristol, UK’s Taxi Studio. The brandmark had to echo the playful spirit of Yoloh while reinforcing its commitment to making life easier. Taxi Studio’s solution was to build a logo that could be read both ways, turning the name ‘Yoloh’ into an ambigram, perfectly capturi