New Logo and Identity for 2018 Brand New Conference by UnderConsideration

This past September we celebrated our 10th Brand New Conference — we’ve been doing it for 9 years but in 2016 we did 2 of them so not yet our 10th anniversary — in New York, NY. Having done it there four times before we weren’t sure what we could draw from the city to base the identity on. Turned out, that that something was the easiest and most obvious thing about New York…A few other links before getting into it Full set of photos of the materials here; believe it or not, the ones shown here are a limited selection. Our brief presentation during the conference with more behind the scenes photos, videos, and stories can be found here. A copy of the program, cube, and/or t-shirt can be purchased here. Concept This year’s identity is based on a cliché but