New Logo and Identity for 2018 NYC Pride by Grey

NYC Pride is the annual, week-long series of events in New York, NY, that celebrate the LGBTQIA+ community. All events, including the NYC Pride March, are organized by Heritage of Pride, a volunteer-managed, non-partisan, tax-exempt, nonprofit corporation formed in 1984, building on the work of the Christopher Street Liberation Day Committee, that organized the first march in 1970 to bring attention to 1969’s Stonewall Riots. Celebrated this past June and attracting approximately 2.1 million to its myriad events and march, NYC Pride 2018 revolved around the theme of “Defiantly Different” with a campaign and identity designed by New York-based Grey in collaboration with art director Bryce Aviano. “Defiantly Different” speaks to the unyielding individuality with