New Name, Logo, and Identity for Ocay by Essen International

Formed in 2013, Kontorsvaruhuset Gullbergs is the result of the merger of two of the leading office supply companies in Sweden with the former established in 1998 with a large presence in North Sweden and the latter in 1936 in South Sweden. Their combined 38 stores have now been renamed Ocay and launched with a new identity designed by Stockholm-based Essen International.Starting Point– Ocay is the machinery behind the scenes. Office supplies for all companies, every day. Without their products, companies stand still.–Ocay is bold, happy and easy going. It’s a brand you want to be friends with.Symbol / Logo– The product is celebrated through the symbol: the exclamation mark.– The symbol is a flexible tool that is used to communicate the different product categ