New Logo, Identity, and Packaging for American Standard by Sterling Brands

With roots as far back as 1872 and the result of various mergers, acquisitions, and other coming-togethers of various companies and brands over the course of 130 years, American Standard Brands manufactures a wide range of high-quality building products that include “faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other wellness products for the bath and kitchen as well as decorative panels.” Apart from carrying the eponymous line, the company offers seven other brand names. American Standard is introducing a new logo, identity, and packaging designed by New York, NY-based Sterling Brands. American Standard approached Sterling Brands to help refresh their brand identity to reflect the new position of “Raising the Standard”.