New Logo, Identity, and Packaging for Kynn by Marx Design

Established in 2022, Kynn is a new brand of shapewear and underwear based in New Zealand. Derived from the word kin (as in kinship), the brand’s mission is “celebrating women, self-love and self-acceptance” by redefining their second skin with “a focus on high quality fabrics, innovative form fitting silhouettes and a new level of comfort”. Kynn’s collection aims to be 100% inclusive, designed not only with every skin-tone in mind but also providing options in every size from XS to 3XL. The company also places priority on the longevity and quality of their materials; on planet-friendly packaging; and on working with safe, ethical, and sustainable factories. The identity and packaging for Kynn have been designed by Auckland, New Zealand-based Marx Design.