New Identity for Kaibosh by Snask

Established in 2013, Kaibosh is a fashion eyewear retailer in Scandinavia, designing its own frames and retailing them both online and in three brick and mortar locations (two in Norway and one in Denmark). Like Warby Parker in the U.S., they aim to keep its prices accessible and its frames hiply designed, making it a point to own more than one pair of glasses to mix and match with your OOTD and mood. This month, Kaibosh is introducing a new identity — while retaining its existing logo — designed by Stockholm, Sweden-based Snask. We got contacted by the Norwegian eyewear company Kaibosh. They felt that they had become too boring as opposed to what they should be, a trendy and bold eyewear brand. They felt their identity was too clean and they wanted to be more expressive and ou