New Logo and Identity for Röhsska by Aoki

Established in 1916, Röhsska is a museum in Gothenburg, Sweden, dedicated to historic and contemporary design and craft. Its collection of 50,000 artifacts covers glass, ceramics, textiles, ribbons, fashion, furniture, and products, primarily from Sweden but also from other parts of Europe, Japan, and China. After two years of being closed for restructuring and renovations, Röhsska reopened in February and introduced a new identity designed by local firm Aoki. When Aoki started work on the new identity, we wanted to challenge the picture of what good design is and who is entitled to interpretation preference. Our client wanted to keep the old symbol for the museum, namely the Ö. Aoki saw a problem with having taken too much space and thereby competing out the very name Röhsska.Aoki project