New Logo and Identity for Aurlands by Heydays

Loosely established in 1908 when Nils G. Tveranger set up shop as a cobbler in Aurland, Norway, a village in the deepest of the Norwegian fjords, Sognefjorden, Aurlands is a shoe manufacturer with a limited but influential range of styles. After learning the trade in Boston, MA, Tveranger first created moccasin-style shoes and in 1926 he had the vision to put a penny across the instep and history was made: the Penny Loafer was born. During the 1930s the Aurland village became a shoe haven, with nearly 20 shoe factories rolling out kicks. Today, Aurlands is the only one that remains and is still doing every shoe by hand. With a new Penny Loafer design and an ambition to be more well-known, Aurlands has introduced a new identity designed by Oslo, Norway-based Heydays. The new identity celebr