New Logo, Identity, and Packaging for Beanfolk by Outfit

Established in 2014, Beanfolk is a coffee company that grows and roasts its beans in Papua New Guinea and sells wholesale to coffee shops, restaurants, and other roasters in Shanghai. As they prepare to sell direct-to-consumer in the near future, Beanfolk has introduced a new identity designed by Los Angeles, CA-based Outfit. Inspired by Beanfolk’s connection to Papua New Guinea, as well as its commitment to creativity, sustainability and craft, we translated this brand story into vibrant, organic textures, colors, and intricate linear motifs–all tempered by panel blocking and contemporary, clean typography.A balanced blend of the raw and the refined.Outfit project page Logo references. Logo. Different lock-ups. Even though I wouldn’t have been able to spell out the speci