New Logo and Packaging for Chamberlain Coffee by Kontrapunkt

Launched in 2019, Chamberlain Coffee is the coffee brand of 19-year-old, YouTube megastar Emma Chamberlain. Originally sold only as single-serve instant coffee in bags to be steeped like tea and received to not very favorable reviews on its taste as well as heavier criticism on its cost, the relaunch now includes ground and full-bean bags as well as an assortment of flavors. The single-serve bags, at $2 each, remain. In regards to the coffee itself, the beans are fair trade, sustainably, and ethically sourced from Guatemala, Nicaragua, Colombia, Papua New Guinea, Peru, and Sumatra, and roasted and prepared in California. Less than a year after launch, Chamberlain Coffee has introduced a new identity and packaging designed by Copenhagen, Denmark-based Kontrapunkt. Targeting young millennial