New Logo and Packaging for Heyday Canning Co by Outline

Launched in 2022, Heyday Canning Co is a brand of canned beans. Co-founded by Kat Kavner (a branding and marketing specialist who previously worked at Sweet Earth and CLIF Bar) and Jaime Tulley (an operations expert who met Kavner at Sweet Earth), the idea for the product came during the COVID lockdown as they experienced the lack of quality products in the canned aisle and decided to create something more robust and flavorful while taking on the challenge of competing — at $3.99 to $4.99 for their products — with $0.99 cans of beans. Vegan, gluten-free, and made with non-GMO ingredients, Heyday is available in six flavors — Kimchi Sesame Navy Beans, Harissa Lemon Chickpeas, Apricot Glazed Baked Beans, Enchilada Black Beans, Coconut Curry Chickpeas, and Tomato alla Vodka Cannellini Beans —