New Logo and Packaging for Byte Bars by Cast Iron Design

Launched in 2019, Byte Bars is a new brand of snack bars loaded with simple, whole, vegan ingredients and made with MCT oil, the healthy fat derived from coconuts, that helps burn fat for energy and boost your metabolism. Started by a duo of cousins in Boulder, CO, the identity and packaging for Byte Bars was designed by local firm Cast Iron Design. Representing a cross-generational, free-spirited vibe, the shapes of the type and icons are influenced by the groovy 1960s and the vivid color palette is drawn from the electric poppiness of the 80s and early 90s.Playing off of the brand name, we developed a series of mouth icons of varying detail. Combined with an extensive color palette, the dozens of potential icons allow Byte to give each bar their own look and keep the brand fresh.Cast Iro