New Logo and Packaging for Good Grain by Robot Food

Introduced more than 75 years ago — couldn’t find an exact year — Good Grain is a brand of puffed wheat cereal available in the UK. (Puffed wheat is what Honey Smacks is, in case you’ve heard of it, except that one comes loaded with sugar — it was one my childhood favorites.) The Good Grain brand was recently acquired by specialist cereal manufacturer Brecks and relaunched with a new design by Leeds, UK-based Robot Food. Drawing from the new brand blueprint, Robot Food developed the strapline ‘Good Grain, Good You’, and created an identity with a challenger brand feel that radiates on front of pack against a vibrant colour palette. Being 100% natural wheat and nothing else, Good Grain makes an ideal basis for a personalised breakfast, so the creati