New Logo and Identity for Fields Good Chicken by Hungry

Established in 2014, Fields Good Chicken is a small chain of fast-casual restaurants focusing on roasted chicken and healthy comfort-food-like sides. Founded by Field Failing, a former professional cyclist and an avid snow skier who got a job in the kitchen of a restaurant in 2007 (which kicked off his interest in food and opening a restaurant), Fields Good Chicken has six locations across Manhattan that were booming before the pandemic, especially during lunch hours, and have now adapted to delivery and takeout with a focus on dinner-time meals. Late last year, the restaurant introduced a new identity that has been rolling out through 2020, designed by local firm Hungry. As a cyclist and a skier, Field – the founder of FGC – made his start with hearty yet healthy chicken recipes that fuel