Identity
2026New Logo and Packaging for Pirate’s Booty by Pearlfisher
Pearlfisher (Design Agency)
(Est. 1987) “Pirate’s Booty is a puffed corn and rice snack food developed and produced by Robert Ehrlich. B&G Foods acquired Robert’s American Gourmet Food in June 2013. In 2018, B&G Foods sold the brands to The Hershey Company.” (Wikipedia) Pirate, before and after. Pirate. Wordmark, before and after. Wordmark. Packaging, before and after. Packaging. Some bigger views. Hero images. Swag.
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