New Logo and Identity for Son of a Tailor by Ragged Edge

Founded in 2014, Son of a Tailor is a made-to-order clothing business based out of Copenhagen with the goal of reducing the waste of the fast fashion industry through the manufacture and sale of high-quality, high-end shirts. The ordering process is unique in the online shopping world. Instead of picking from preset categories like small, medium, or large – customers are prompted to enter their height, weight, age, shoe size, and chest-to-waist ratio. These parameters are then used to algorithmically generate a top unique to each buyer’s fit and build. The new identity was designed by London branding agency Ragged Edge in March of 2022. Son of a Tailor makes clothes to order. By re-engineering the supply chain they’re building a fashion industry better fit for wearers, workers,