New Logo and Identity for Vonage by Wolff Olins

Established in 2001, Vonage began as a consumer-facing, residential VoIP (voice over Internet Protocol) provider — which seems like such a thing of the past now that home landlines are nearly inexistent — that, if I remember correctly, was the primary choice at the time. After a botched IPO in 2006, some patent infringement lawsuits from Verizon, and a major marketplace shift, Vonage has been reinventing itself over recent years to evolve into a business-to-business, service as software company. Or B2B SaaS company if you prefer shorthand. Now, it offers other businesses services like an API platform to build business communications (e.g., notifying customers instantly), integration with Salesforce for customer contact centers, and cloud-hosted communications. As part of this s