New Logo and Identity for Ally Coffee

“At Ally Coffee we open up opportunities that move coffee forward. This is our purpose. We are a team of farmers, traders, writers, baristas, and educators. Our varied backgrounds and expertise in coffee empower us to build an open community around inspiration, knowledge, and guidance. We believe this is the only way to improve both the product and the experience at every step. Our ambition is to continue to build Ally on foundations of shared value and mutual reward to make coffee a global model for business.” Logo. Tagline. Various applications. Booth.