London 2012, a Decade Later

A trip down memory lane with this short video celebrating the 10th-year anniversary of the 2012 Summer Olympic Games and its identity by Wolff Olins that, when unveiled in 2007, was one of the most controversial logo designs ever. It still has its haters but there is no denying its (mostly positive) impact on the profession, demonstrating that things can be a little wild even in the most conservative of environments.