New Logos and Identity for Derwent Valley by For The People

Located 40 minutes outside of Hobart, the capital and most populous city of Tasmania, Derwent Valley is an expansive region that is home to some of the most spectacular and historically-significant sites in the country, including the Derwent River, that spans 120 miles; Strathgordon that provides one of the best locations to watch the aurora borealis; and Bushy Park, that provides much of the hops for brewing in Australia. Stretching from the town of New Norfolk (population 5,000+) to the wilderness of Strathgordon (population three), Derwent Valley covers 4,108 squared kilometers (2,552 squared miles) and is regarded as one of the last great secrets in Tasmania — still, it needs to survive. With the goal of driving tourism, business investment, economic development, and population growth