New Logo and Identity for Rundle Mall by Simple

Opened in 1976, Rundle Mall in Adelaide is one of the longest and busiest shopping malls in Australia with more than 1,000 retailers and services attracting over 400,000 visitors and locals each week — that’s 24 million in a year. A pedestrian street mall, Rundle Mall covers four blocks closed to traffic and its tenants are housed in a mix of new constructions and nineteenth-century buildings from when the city was founded. Its 1,700 feet of paving allow for a bustling feeling in its center corridor that is also home to a number of sculptures, including a group of four life-size bronze pigs and The Spheres, a 13-foot-tall, 7-foot-wide pair of stainless steel balls balanced on one another, around which a new identity was designed by Adelaide- and Melbourne-based Simple. The Sphe