New Logo and Identity for Maplin by SomeOne

Established in 1976, Maplin is a retailer of electronic goods in the UK and Ireland (an equivalent of Radio Shack in the U.S.) with more than 200 stores offering an inventory of over 30,000 products (in stores, online, and catalog sales). Maplin has gone over a number of owners in the past 20 years and, like Radio Shack, has struggled to remain competitive in the electronics industry, but some company changes in 2015 have set up an expansion of inventory and overhauling brick-and-mortar stores. This year Maplin is testing two concept stores and begin the rollout of a new identity designed by London-based SomeOne. Maplin needed to move on from being known just as an electronics specialist to be a more inclusive multi channel technology retailer offering broader services.Maplin has undispute