New Logos and Identities for John Lewis Partnership by Pentagram

Established in 1929, the John Lewis Partnership is the parent company of department store chain John Lewis and grocery store chain Waitrose whose combined 85,000 employees have an ownership stake in the company and are known as “Partners”. This week, both retailers added “& Partners” to their name to celebrate this unique (at this scale) business model. John Lewis & Partners was first established in 1864 and has 50 stores across the UK; Waitrose & Partners was first established in 1904, purchased by John Lewis Partnership in 1937, and now has 350-plus shops in England, Scotland, Wales and the Channel Islands. The new identities for both retailers were designed by London, UK-based Pentagram partner Harry Pearce. The brand identities are informed by a shar