New Logo and Identity for Graphcore by Pentagram

Established in 2016, Graphcore is a technology start-up based in Bristol, UK, and Palo Alto, CA, focused on machine learning — which, for your sake and mine, I won’t even bother to try to poorly explain in half-a-sentence — and artificial intelligence. They have developed a piece of hardware, a processor, called Intelligence Processing Unit (IPU) designed specifically for machine intelligence workloads where the IPU’s “highly parallel computational resources together with graph software tools and libraries, allows researchers to explore machine intelligence across a much broader front than current solutions” because of course it does. Graphcore’s new identity has been designed by London-based Pentagram partners Jody Hudson-Powell and Luke Powell. A