P is for Window

Established in 1892, the Portland Art Museum is the seventh oldest museum in the United States and the oldest in the Pacific Northwest. The museum houses more than 42,000 objects that span American, Asian, Modern and Contemporary, and Native American Arts, as well as photography and silver. In September the Portland Art Museum introduced a new identity designed by Portland-based Ziba.Based on this research, a brand strategy was developed to reflect the essence of the institution. Ziba’s design team created a visual identity that clearly communicates the many facets of the Museum. The iconic anchor for the new mark is a large, bold, “P” that serves as a portal — a window — into the Museum. In its application, the collections, exhibitions, and programs will be f