New Logo and Identity for Migros Bank by Hotz Brand Consultants

(Est. 1958) “Migros Bank is a 100 percent subsidiary of the Federation of Migros Cooperatives and as such is not listed on the stock exchange. This allows it to optimally focus on creating customer benefits instead of increasing the value of the shares. It employs around 1,700 people and operates more than 70 branches in all parts of the country, so it is both widely networked and regionally well-established. Its approximately 800,000 customers entrust the bank with customer deposits with a total value of over 43 billion francs. As the eighth-largest bank in Switzerland, Migros Bank bears a great deal of responsibility for its environment and society, and takes this seriously. In addition, it was the first major Swiss bank to abolish bonuses in 2019, in line with the responsible and