Vectors and Gradients Run Rampant: The New Swiss Style

Swisscom is Switzerland’s largest telecommunications company, delivering services and products for mobile, fixed and IP-based voice and data communications. Since 1997 — when PTT’s (Post, Telegraphy and Telephony) telecom division went public as a limited company — Swisscom has sported its blue and red, boxy corporate logo… “[the previous logo] with its simple style, combines the human side of technology with the image of credibility and security offered by a traditional company.” The previous logo was traditional indeed, perhaps even downright stagnant. And as with so many large corporations of late, the old logo has gotten thrown out the window to live amongst the lost hits of Hanson and Toni Braxton (that’s right, Hot 100 number-one hits