Tricom Ditches Puppy

Established in 1988, Tricom is one of the largest telecommunication companies in the Dominican Republic, providing consumer-level services in cable, internet, and phone as well as service for enterprise solutions. This week, Tricom announced a new identity designed by Interbrand. Tagline translates to “Outside of here nothing is lived better”. Sort of. Newest ad for Tricom. Logo animation at the end, after all the 3D floating typography. Sample of old branding animated. Along with Mongo, the dog in the ex-logo of Sirius XM, Tricom’s puppy, Rico, is proving that 2011 is not a good year to be a dog in the field of corporate identity as it just got the boot. In exchange — while retaining the nice wordmark — Tricom has introduced a generic overlay of soft-cornered