Sign Here

Only one of three mobile telecommunication service providers in Argentina, Personal, whose parent company is giant Telecom Argentina, has 18 million customers. (Sorry, don’t have much else to say about it). Earlier this month, Personal introduced a new identity created by London-based This is Real Art and a new ad campaign by TBWA\Buenos Aires. Personal inaugurates a new paradigm by generating an integrated innovative visual identity, unique in the world for a such a large company, composed of multiple logos that celebrates the principal values of the company’s strategy: DIVERSITY and FLEXIBILITY. […] The choice of a handwritten signature reinforces this sentiment, there is nothing more personal than one’s signature, just like there is nothing more personal than th