Go Joe

Launched at the close of 2012 by telecommunications company SFR, Joe Mobile is the latest in a growing family of second generation mobile providers in France. Joe’s offer is unique enabling you to customize your subscription to match your changing needs in text messaging, call time, and internet data capacity. The new brand and video by Paris-based Leg Agency is all about accessibility, flexibility and fun. Joe has a central ‘cockpit’ concept, allowing you to take control of your subscription and personalize it at will. Fabienne Torrès-Baranes, Public Relations manager for Joe says: ‘Concerning the name Joe: Joe can be you, me, him’. ‘The operator becomes part of the community’. ‘It is a reflection of a generation who know what they wa