MEO Phone Home

Launched in 2007 by Portugal Telecom, the largest telecommunications service provider in Portugal, MEO is a “triple-play” service provider that offers TV, internet, landline, and mobile phone. This month MEO introduced a new logo designed by Lisboa-based MyBrand (who also designed their previous logo) and tagline, “É Outra Vida” (Another Life). Thunderous introduction to the new logo. A wider view (and longer reporting in Portuguese can be found here). The concept behind the new visual identity of the brand “is based on the idea of overcoming,” to “encourage consumers to make things differently, make things better for them, better for the world around them, putting people at the heart of innovation.” For MyBrand, the new logo has a &#8