New Logo and Identity for MoMo by M — N Associates

Established in 2007 and launched in 2009, MoMo (short for Mobile Money) is the largest mobile payment platform and one of the fastest-growing fintech companies in Vietnam. With over 30 million users — nearly one third of Vietnam’s population — the “super app” offers a dizzying amount of services, spanning bill payment, e-commerce, and insurance products allowing people to do money transfers, savings deposits, get quick loans, book travel, purchase movie tickets, donate, and shop with more than 50,000 domestic partners and 140,000 payment acceptance points nationwide in partnership with 70 banks and international cards. Looking to lead the shifting landscape towards cashless transactions in Vietnam, MoMo recently introduced a new identity designed by Ho Chi Minh City, Vietnam-based M