Brand
2024Maxx’d Out
For a new campaign, McCann enlisted MCKL Type to design a custom type family for TJ Maxx, based on the retailer’s logo in order to replace the previous use of Helvetica. Never thought I’d say this but TJ Maxx is looking cool — prior to reading about this new typeface, I’ll also admit their TV ad had caught my attention.
Closest kin
Helvetica Rebranding
Brand
Helvetica Rebranding
CNN Sans
Brand
CNN Sans
Vectors and Gradients Run Rampant: The New Swiss Style
Brand
Vectors and Gradients Run Rampant: The New Swiss Style
New Logo and Identity for Swissquote by MASKIN
Brand
New Logo and Identity for Swissquote by MASKIN
Kellogg, The Font
Brand
Kellogg, The Font
Identity
First custom brand font for TJ Maxx built by McCann Design
100% Pure New Zealand Type
Brand
100% Pure New Zealand Type
Typeface
Mickaël Emile on his typeface Clinker, inspired by 3D-printed concrete