New Logo and Identity for Mata Najwa by POT Branding

This early year POT Branding House helps rearticulate and transform Mata Najwa’s identity to open a new journalism journey, encapsulated with “Melihat Lebih Dekat (Look Closer)” message. Mata Najwa, in this transformation, opened up the journey by uncovering 88 Rising’s artists on their journey to Coachella as one of the Indonesian artists went global. Also, disclosing Youtube’s CEO as a woman tech leader in the world.This visual identity extends the eye of Najwa Shihab through 3 layers of perspective: the eye of Najwa Shihab as the program developed into a more in-depth and field investigation of her, a parenthesis portraying explanation and afterthoughts, and the third symbolizing the amplification of information as an echo resembles its mother brand visual identity; Narasi. The typograp