New Logo and Identity for Purple Bricks by Regular Practice

The new word mark, built from modular bricks then customised, is a radical departure from its frame-oriented predecessor. Looking closely you can notice the bricks, rectangular and square, contrasted with sharp edges and rounded corners. An unusual and slightly clunky type expression that shouldn’t work but does – resulting in an ownable final logo.Looking to avoid the sterile generic stock feel of most estate agents, Regular Practice brought the real feeling of home, home. By using art direction that was aspirational but accessible paired with a new colour palette; warmer tones of magenta, gold, pale yellow, they delivered a rich, immersive and inviting brand world. The typeface Oatmeal Semi-bold and Medium was used optimising for clarity and honesty, contrasting with the sometimes