New Packaging for Real by B&B Studio

The refreshed design builds on the codes and conventions of the wine and champagne category, while maintaining the creativity and sense of the extraordinary that has always characterised the REAL brand. While the existing design was led by abstract product names and a more anarchic creativity, the new system brings in wine-inspired product descriptors and simplified colour-coding that reflects the wine style that each liquid emulates. The brand name is strengthened and centralised for greater brand awareness, and recoloured from gold to glossy black for more impactful standout. Premium cues are re-established through a new brand icon foiled in gold – an artful combination of a monogrammed R and a gold star, imbued with a sense of forward motion – symbolising the brand’s ethos o