New Logo and Packaging for Be Amazing by Zero

Zero was tasked with a full reimagining of the brand identity and packaging suite spanning 40+ SKUs across 9 product categories, from protein powders to new-to-market ready-to-drink super greens. The challenge ahead was evolving the brand to where they needed to be to compete, without alienating their loyal customer base. Zero pursued a balance of maintaining essential brand DNA – like the name, energy, brand colors – to nod to the brand’s origins while bringing it into the future.Through an updated naming convention, effective messaging strategy, and an everlasting scalable brand system, Zero brought the brand to a place that embodies who they have become, allows them to stand out on-shelf in a saturated category, and will flex with the continued growth of the brand.Zero provided text