New Logo and Packaging for Melted by Zero

(Est. 2021) Melted is the first brand from Studio, an independent creative cannabis collective founded by branding firm Zero, Dosist’s Matt Seashols, and Sunday Goods’ Randy Smith. “Studio comprises a series of products designed to appeal to consumers over the lifetime arc of their cannabis use — including Melted, Plant Based, Human Resources, Tell Your Friends, and Session. By carefully researching typical use cases, experiences and needs driving cannabis consumers, Zero developed ‘brand personas’ as the creative and philosophical anchors of the brands and used those personas in creating the products as well as designs and messaging. The first new brand released under the Studio umbrella will be Melted, a brand for ‘The Regular User’. Melted will launch with two co