New Logo, Identity, and Packaging for Best of Nature by Moodley Brand Identity

Based in Frohnleiten, Austria, Best of Nature (BON) is a family-owned business that produces plant oils, spice mixtures and herbal essences “according to ancient, traditional recipes in their purest form”. Their product line is divided in two — Yin-Yang oils and Brother Ignazius aromatic herb, spice, and fruit mixtures — and is sold and distributed across Europe. Recently, BON introduced a new identity designed by Graz, Austria-based Moodley Brand Identity. Old packaging. Old packaging, detail. Originally, I wasn’t going to post this project based on the case study at Moodley’s site but after they shared what the old packaging looked like I was convinced this made for a great before and after story. The nature avoids unnecessary. Likewise, the new, of mo