Pieces of Melbourne

I must first say that I have never visited Melbourne (nor Australia for that matter) so any and all opinions about how this identity reference the peculiarities of the city are based on mere speculation and interpretation from afar. But it doesn’t take a local to recognize the progressive personality of the city and the rich visual landscape in which it thrives. Yesterday, Lord Mayor Robert Doyle unveiled a new identity that will represent the City of Melbourne, and provided plenty of rationale behind the new identity replacing a logo designed in the early 1990s. Lord Mayor Robert Doyle announces the new identity. “The ‘M’ design will become an icon for Melbourne, synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future